Episode 95: Coaching as an Experience ft. James Townsend

In this week’s episode, Kevin chats with James Townsend. James began his career in the strength and conditioning industry over 15 years ago. His personal athletic career started in powerlifting where he performed at the collegiate and international level. James graduated from Louisiana Tech and began his career as a strength and conditioning football coach at the University of Virginia. From there, James was an assistant strength-and-conditioning football coach at Mississippi State University and the head strength and conditioning football coach at Marshall University.

He currently coaches the men and women’s open USA Powerlifting team, and has secured two gold medals for the women’s team. He also led many athletes to win individual medals. James was also nationally recognized and awarded the Billy Jack Talton Coach of the Year award in 2017 by the USAPL.

0:30: James’ background in powerlifting and S&C
25:58: The introduction of Sheiko-style programming into James’ repertoire
44:45: Implementation of tapering into competitive powerlifting programming
53:35: Differences between national sport systems
1:04:00: The skill set of coaches in the past vs. now

You can find James on Instagram at @eliteiron or on the web at eliteironsp.com.

Let us know that you like this episode by giving us a 5-star rating or a review on Apple Podcasts! We are always looking for feedback to make the episodes even better. If you’re interested in being on the show or know someone who would make a great guest, you can email us at alyssaliftsthings@gmail.com.

Interested in coaching for any level of powerlifting in any corner of the globe? Check out Precision Powerlifting Systems all over the web:


You can follow Kevin on Instagram at @kwcann and Alyssa at @alyssaliftsthings.

Intro/outro music from freemusicarchive.org
Artist: MELLViNS
Track: Way Down Below


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